Editorial Design

Produce Editorial

This project involved designing a spread layout for a health magazine article aimed at promoting the benefits of supporting local farmers and purchasing their produce.

Project Objective
To create a visually appealing magazine spread that highlights the freshness and quality of local produce while maintaining a clean, professional aesthetic that encourages readers to engage with the content.

Target Audience

• Health-Conscious Individuals: People committed to making healthier lifestyle choices through better food options.

• Middle-Aged Women: A demographic typically interested in nutrition, wellness, and supporting sustainable practices.

• Local Food Advocates: Readers who value sustainability and community support through purchasing locally grown produce.

Project Challenges

• Capturing Authenticity: Ensuring the visuals authentically represented the freshness and quality of locally grown produce.

• Balancing Simplicity and Engagement: Maintaining a clean design while creating visual interest to draw readers into the article.

• Encouraging Readability: Guiding the reader’s eye naturally through the design to the article’s title and text.