Interior Design Educators Council (IDEC)
Who is IDEC? IDEC is an unique organization which fosters the exchange of information, improvement of educational standards, and the development of the body of knowledge relative to the quality of life and human performance in the interior environment. IDEC has been in business for over 60 years. The organization is spread primarily across USA, Mexico and Canada. IDEC does not have a physical space, their main form of interaction and communication with their audience is through their online presence.
Project Objective: Rebrand the Interior Design Educators Council. Create a more consistent and fresh identity for the organization across all platforms.
Target Audience: IDEC is looking to expand their audience and attract younger designers and architects to join the organization and teach the next generation of designers.
After multiple meetings my team and I began our research, while we know a lot about graphic design, interior design and architecture is a different field of which we were not so familiar, We researched everything from, similar organizations, magazines, what they do and their work, education growth companies and so much more. we learned the ins and outs and got started on inspiration. Here’s a snip of our collaborative board beginning our exploration.
Challenges: Explaining to our client (who is primarily of older ages) the design choices we made and why they attract a younger audience.
Capturing all aspects of the organization with minimal meetings with the whole team, and relaying messages through one person.
