Logo-work and Branding
Who is Tom Sharpe Music? Tom Sharpe is an internationally acclaimed, award-winning composer, performer, and recording artist. He is highly sought after as a clinician and performer of his own original works and serves as the artistic director and principal performer of the SHARPE WORLD MUSIC ENSEMBLE. In addition to his solo endeavors, Tom is the drummer for the Grammy Award-winning group Mannheim Steamroller. For more information about Tom Sharpe click here.
Project Objective: To design a logo and establish foundational branding for Tom Sharpe Music, ensuring its application across promotional materials. The branding needed to capture Tom’s dual roles as a percussionist and composer while appealing to both his fans and professional collaborators.
Target Audience:
Fans: Primarily mature audiences familiar with his work.
Business Partners: Current and potential collaborators seeking a professional and established presence.
Tom Sharpe Music sought a fresh, modern identity that aligns with Tom’s reputation as an established and versatile musician. By addressing the challenges and creating a logo tailored to his unique needs, this project provided a strong foundation for his promotional and professional endeavors.
Tom Sharpe Music
Challenges:
Balanced Representation: The logo had to reflect Tom’s dual identity as a percussionist and composer.
Versatility: The design needed to be scalable and adaptable for various uses, including promotional materials and small-scale applications like drumsticks.
Tight Deadline: The project required completion within a limited timeframe to align with Tom’s upcoming Fall Tour.
Logo Colors
Logo Variations
The customized drumsticks he used on tour!