Branding and Packaging
Partly Sunny Projects
About Partly Sunny Projects
Partly Sunny Projects (PSP) is an online business founded by Sonja, specializing in the sale of cacti and succulents. The company’s branding relies heavily on its packaging and shipping materials, creating a memorable and consistent experience for its diverse customer base.
Project Objective
To develop branding and collateral materials for PSP, including custom designs for packaging, inserts, and other shipping-related assets. The goal was to establish a cohesive brand identity that would resonate with PSP’s primarily female audience and enhance the unboxing experience for customers.
Target Audience
Plant Enthusiasts: Individuals purchasing cacti and succulents for personal enjoyment or gifting.
Novice Gardeners: Customers who may be new to plant care and require additional guidance.
Online Shoppers: A diverse group seeking unique and aesthetically pleasing plant options.
* I have no affiliation with Partly Sunny Projects
Challenges:
Audience Appeal: Designing branding that resonates with PSP’s primarily female audience while remaining versatile and inclusive.
Customer Engagement: Ensuring the unboxing experience feels personal and memorable, fostering brand loyalty.
